Abhik Choudhury

Chief strategist and founder of Salt and Paper Consulting. He is also a visiting faculty of Marketing Research & Campaign Planning at the Indian Institute of Mass Communication, New Delhi and a multilingual songwriter featured on Rolling Stone India. He has cross-category experience with over 75 global brands and contributes to publications like Forbes, Adweek, Entrepreneur US, BusinessInsider, The Indian Express and The Hindu amongst others. See his insights at www.abhikchoudhury.com