Manjeet Yadav | Helping your business grow with Digital Marketing

Manjeet Yadav is a highly skilled and experienced Digital Marketing Professional with over 12 years of industry expertise. Renowned for his strategic mindset and results-driven approach, Manjeet has successfully managed digital marketing spends of over 470 crore INR, contributing significantly to branding and performance marketing efforts across various global markets including APAC, GCC, North America, Australia, and Europe. Throughout his career, Manjeet has collaborated with esteemed companies across multiple sectors such as Business Setup, FinTech, EdTech, and Insurtech. He has a proven track record of leveraging the digital universe to drive sales, enhance user acquisition, improve brand metrics, scale transactions, align P&L with business goals, and foster product adoption and revenue growth. Professional Experience: Performance Marketing Lead, Shuraa Managed verticals including Business Setup, Tax, PRO, Education, Business Centers, Voltron, and Dubiz. Optimized lead to SQL conversion rates from 30% to 75% and SQL to deal conversion from 4% to 12%. Scaled campaigns globally, increasing SQLs per month from 1100 to 3700 with a 60% reduction in CPL. Developed and optimized the lead lifecycle process from generation to sales team management. Initiated and scaled a B2B business partner program. Digital Marketing Lead, Wiley Led performance and brand marketing for WileyNxt, the EdTech vertical of Wiley. Supported sales and business units with marketing requirements, managing campaigns in India and Europe. Senior Manager, RenewBuy Transformed insurance advisor interactions, scaling partner acquisition from 15 leads/day in 2018 to 1800 leads/day in 2020. Focused on optimized activation costs and revenue generation through post-activation behavior. Enhanced website UI/UX for seamless transaction journeys. Pearl Academy Managed comprehensive campaign activities across paid channels, organic, social, mobile marketing, affiliates, portals, and the website. Accelerated student acquisition, retention, engagement, and revenue from digital channels. Account Manager, Ogilvy Part of the strategy and execution team for marketing campaigns across hospitality, technology, and consumer goods sectors. Managed end-to-end campaign activities, including client servicing, strategy formulation, execution, and optimization. Assistant Manager, PayU India Scaled B2B lead generation from 108 leads/day in 2013 to 2200 leads/day in 2016. Focused on the adoption of B2C payment wallets and managed lead sourcing for reseller programs and events. Team Coordinator, Digitas Assisted with business reports, campaign trafficking, performance optimization, troubleshooting, and reporting. Tools & Skills: Performance Marketing, Lead Generation, Business revenue Growth, Digital marketing, Paid Ads, Search Engine Marketing (SEM), Social Media Management (SMM), Web Analytics, Email Marketing, AI Tools & CRM, Alliances, Content, UI/UX, Search Engine Optimization (SEO), Website Creation, . Education: Marketing Management, IIMBx, IIMB, 85% (2019-20) BBA (H), Himalayan University, Marketing Management, 65% (2014-17) B. Tech, MDU, Electronics & Communication, 60% (2007-11) As a thought leader in the digital marketing field, Manjeet Yadav continues to stay abreast of the latest industry trends and updates, ensuring his clients benefit from cutting-edge strategies and techniques. With his wealth of knowledge and expertise, he remains dedicated to helping businesses thrive in the digital landscape and achieve sustainable success. For further information or to connect, reach out via email at MANJEET2YADAV1989@GMAIL.COM or LinkedIn: Manjeet Yadav.