Frank Chiera

With 20+ years of successful marketing initiatives on both the brand & agency side, Chiera is an innovative and creative marketing thought-leader specializing in the creation of strategic digital, traditional and brand building lead generation programs. Leads breakthrough marketing efforts for franchise groups, luxury retail, specialty consumer brands & emerging online retailers. In his current role, Chiera leads strategic marketing efforts for multiple brands of CCA Global Partners, a multi-billion dollar retail marketing and merchandising cooperative, including Flooring America, Flooring Canada, The Floor Trader and International Design Guild. Chiera is also the co-founder of Drive, a personalized marketing automation platform built specifically for independent retailers, helping them to create personalized journeys for their customers and a way to help differentiate independent retailers from big box retailers. Prior to joining CCA Global Partners, Chiera spearheaded franchise and specialty retail social media integration for Boston-based Kel & Partners, a leading marketing & public relations agency for consumer & emerging technology brands. Chiera has successfully developed marketing programs for and with major consumer brand powerhouses like: Yankee Candle Company, Ace Hardware, Disney Pixar, Carpet One Floor & Home and Zappos.com to name a few. He possesses a unique combination of right-brained creativity and left-brained analytic thinking; passionate about generating incremental revenue and profits; astute problem-solving abilities; and a talent for directing teams and enabling change. Chiera's specialties include: - Marketing Strategy/Plan Development and Execution - Online/Digital Programs - Social Media Strategies - CRM/Direct Mail/Email/Catalog/ Loyalty Program Creation - Branding/Creative Development - Database Builds and Integration - Customer Contact Strategies, Circulation Plans and Segmentation - Data Analysis/Customer Research - P&L and Budget Management