Rodolphe Barrere

Rodolphe Barrere is a Consumer Research Expert who collaborates everyday with world-class Retailers and Commercial Real Estate Companies. After creating a game whose goal was to predict the death or survival of his neighbourhood's local businesses, Rodolphe realized how powerful local insights were, and how difficult it was to capture them. This is how in 2014, Rodolphe and his cofounder Louis Delaoustre, came up with the idea of POTLOC: a tech that will change the consumer research game. Four years later, Rodolphe has raised $3M+ with Canadian and international VCs, manages five offices across Europe and North America and is working with the largest retailers (Loblaw, Decathlon, Carrefour) and real-estate companies (Ivanhoé Cambridge, Cadillac Fairview, Simon Property Group). Rodolphe has worked for the LVMH Group in Paris and New-York, holds a trilingual BBA in Marketing and Entrepreneurship from HEC Montreal and is regularly invited as a guest speaker to share his expertise on Consumer Research and Retail.