Dan Simons

Within the industry and among his own team, Dan Simons is known for his energetic leadership style and passion for hospitality. An impressive career in the management ranks at several large, high-volume restaurants helped propel him toward starting his own firm, VSAG, which he founded in 2004 with mentor Michael Vucurevich. The two form a well-balanced partnership based on mutual respect and a shared vision, which proved critical in their formation of Farmers Restaurant Group (FRG) in 2011.