Will Smith

Will Smith is the co-founder of Euclid and currently serves as the company’s Executive Chairman and Chief Strategy Officer. Will’s passion for data science drives the company’s long term-strategy and product vision, helping brands unlock the business value of their physical locations. Will’s roots in retail run deep – his grandfather was an innovator in shopping center development and the chairman of the International Council of Shopping Centers. In 2013, Will played a leading role in defining the Mobile Location Analytics Code of Conduct with Senator Chuck Schumer and other leading location analytics companies. As a privacy expert, Will spearheads Euclid’s privacy initiatives and serves on the Advisory Board of the Future of Privacy Forum. Before Euclid, Will worked as an analyst at Thomas Weisel Partners and graduated from Stanford University.