Zach James

Zach James is the co-founder of ZEFR. He has a deep understanding of and passion for digital media and believes the more content is valued, the faster digital pennies grow to digital dollars. Through ZEFR, he aims to empower fans, curators and evangelists to build a deeper connection with the brands and entertainment they love, through self-expression. Prior to ZEFR, Zach worked as an investment banker at Credit Suisse. He was responsible for tracking and recognizing up-and-coming Internet startups and bringing them to potential acquirers. While there, he was involved in Google’s acquisition of YouTube for $1.65B. Zach started his career at Omniture where he watched the company develop to become the fastest growing publicly-traded software company with over 100 employees. A Venice, Calif. resident, Zach is a committed advocate of the Los Angeles technology scene, a mentor to up-and-coming entrepreneurs and serves on the board of recently acquired startup AwesomenessTV.