Joel Flory

As the co-founder and CEO of VSCO, Joel Flory leads the company on its mission to equip, educate, and inspire anyone on the journey toward reaching their creative potential. Joel and his co-founder Greg Lutze combined their passions for photography and technology to build VSCO in 2011. Prior to founding VSCO, Joel was a successful commercial and wedding photographer. A Bay Area native, Joel is deeply involved in the local Oakland community.