Ana Khali

Ana Khali is the founder and CEO of WDesigna, a global design agency based in Dubai that delivers high-performance UX/UI, product, and branding design services. With over 10 years of experience in the design industry across the United Arab Emirates, the United States, and Russia, Ana has built a reputation for fast execution, sharp creative thinking, and user-centered digital experiences. Before launching WDesigna, Ana served as Head of Design across startups, large corporations, and top-tier agencies, leading product design for brands such as Etihad Airways, Privilee, and Ignyte by Dubai International Financial Centre (DIFC). Her work spans multiple sectors, including fintech, lifestyle, travel, and SaaS. WDesigna was founded to solve a growing problem Ana observed firsthand – traditional design agencies were too slow, too expensive, and disconnected from modern businesses' real pace. Her solution: a design agency built like a product, fast-moving, and results-driven. Ana’s leadership style is rooted in clarity, speed, and strategy. She’s known for building efficient design systems, elevating digital products through bold simplicity, and moving from idea to execution without delay. Every design produced under her direction is crafted to not just look good, but perform, convert, and scale.