Loren Brill

When Loren Brill was 22, she learned she had Stage II cancer, and started monitoring how certain foods made her feel. Heavily processed ones zapped her energy. She was able to find healthy alternatives to most--except for her favorite baked goods. So in 2011, she began making cookie dough without ingredients like refined sugar and flour, and consumers’ growing appetites for healthier alternatives helped Sweet Loren’s take off. In 2018, Brill released a vegan, kosher, non-GMO, gluten- and nut-free version; sales boomed.