David Sayce

David Sayce is a London-based digital-marketing strategist with more than 25 years’ experience helping professional-services, B2B, and high-growth organisations translate online visibility into measurable revenue. As the founder of boutique consultancy DSAYCE (previously Paper Gecko Ltd), he advises leadership teams on technical SEO, AI-driven content strategy, and large-scale website migrations that protect—and often enhance—organic traffic during periods of change. David frequently embeds with clients as an interim or fractional Head of Digital, steering in-house teams through replatforming, analytics modernisation and data-led growth programmes. Recent engagements have included top-tier UK law firms and prominent financial services brands. His core specialisms span: Digital Strategy & Positioning – aligning brand narrative with search, social and emerging AI-driven discovery channels Technical SEO & Website Audits – action-oriented diagnostics that surface quick wins and long-term opportunities AI Visibility Audits – mapping brand presence in answer engines like ChatGPT, Perplexity and Google SGE Accessibility & Compliance – WCAG 2.2 reviews ahead of the 2025 EU Accessibility Act A recognised industry voice, David sits on judging panels for the Global Search Awards and Global Content Awards. His white paper series, “AI Marketing 2025,” explores how entity-based search and generative AI answers are reshaping buyer journeys. Born in Birmingham and now based in London, David holds an MBA in Marketing Leadership. He is an IAAP member and ICO-registered consultant.