Rafael Tamames

Founder and Partner of Findasense, expert in digital transformation, marketing and entrepreneurship. Findasense, a global Customer Experience company with three business areas: innovation consultancy, experience factory and technology integrator with more than 300 employees and presence in 12 countries. Consultant in digital transformation of multinational companies with more than 15 years of experience in Digitalization of sectors, omnichannel consumer experiences, Big Data, Artificial Intelligence and digital marketing. It has a deep and multidimensional knowledge of the consumer in more than 10 industries, obtained by working as a partner of companies such as: L'Oreal, The Coca-Cola Company, Kimberly Clark, FOX, Huawei, Warner, Lenovo, Banco Santander, Electronic Arts , IE Business School, Orange, Bayer, Bimbo, among others. He is the author of What robot has my cheese taken? in which he explains that new technologies do not have to be the enemy, and where it is discovered that the alliance betw